Interior Design Indian Art, Craft and Color

The Indian culture of using art and craft to decorate the interior aspects of buildings such as palaces, temples, royal houses and residences of the wealthy and noble individuals is an old practice but continues to thrive in the modern world (Barnard 13).Advertising We will write a custom research paper sample on Interior Design: Indian Art, Craft and Color specifically for you for only $16.05 $11/page Learn More The aesthetic quality of color, patterns and craftwork used in traditional Indian cultures explain why the style is still popular in the modern context. The purpose of this paper is to develop a comprehensive analysis of Indian art, craft and color as used in interior design. In particular, the paper explores the Rajasthan style, one of the oldest and popular Indian arts culture. The Rajasthan arts culture is widely known for its colorful, lively and attractive characteristics. It originates from the state of Rajasthan, which explains the name o f the arts culture (Dongerkery 29). Among the Rajasthan artworks developed for the interior parts of buildings include Rajasthani murals developed through painting. Embossing is an important artistic style used in developing Rajasthani Murals (Barnard 18). In addition, the Royal Rajput family has played a significant role in maintaining the craft and art industry in India. For instance, fabric colorations and embellishment, painting and interior decorations as well as making of puppets are important aspects of the Rajput arts culture. The Rajsasthani interior design The Rajasthani paintings are generally mural works that give an enthusiastic and embossed artwork to the interior design of various houses in India. In the paintings, the base of the artworks is either canvas board or ply board. Ply boards must undergo a number of processes to ensure that it fits the work. For instance, the surface is coated with wood primer for a number of times to achieve a smooth surface finishing. Th en, the artists draw a sketch on the wood or ply surface. In particular, the artists apply relief work on the portions of the main drawing. For example, trees and bushes in a background are developed through embossing (Edwards 66). A mixture of ceramic and powder/glue is one of the main artistic styles used to decorate the interior of the buildings. To develop this mixture, it is necessary for the artists to make soft dough made from a mixture of ceramic powder and glue. The mixture is then used to make a number of shapes of the relief work depending on the designs set for embossing.Advertising Looking for research paper on art? Let's see if we can help you! Get your first paper with 15% OFF Learn More Coloring is a major aspect of the Rajasthan artworks. In fact, all the artworks must be colored to achieve the desired finishing. First, it is necessary to color the background. Any scenery in the background must be completely colored. Then, the artist colors all the obj ects closer to the foreground. A number of colors are applied in these artworks. The type of color depends on the objects on the scenery. For instance, bright colors are used to finish dresses. In addition, Rajasthani paintings use bright combination of colors. Moreover, the skin portions are provided different colors. For the jewelry, metallic colors are normally prefers. It is also worth noting that Rajasthan paintings are vanished to provide with adequate protection (Bhandari and Vandana 61). Wall hangings and other decorations on the walls are developed with dresses and mats. They are designed by sticking a number of decorative sequences such as mirrors. Glass is used for framing the paintings, but it is not necessary to use glass. A number of synthetic frames can be used. In the traditional systems, wooden frames made of teakwood or rosewood is used to develop frames, which provides an enhanced ethnic appearance of the objects (Ypma 47). Works Cited Barnard, Nicholas. Arts and Crafts of India. London: Conran Octopus Limited, 2010. Print. Bhandari, Dhingra and Sudha Vandana. Textiles and Crafts of India. New Delhi: Prakash Book Depot, 2008. Print. Dongerkery, Kamala. Interior decoration in India: Past and Present. London, OUP, 2009. Print.Advertising We will write a custom research paper sample on Interior Design: Indian Art, Craft and Color specifically for you for only $16.05 $11/page Learn More Edwards, Eiluned. Textiles and Dress of Gujarat. Ahmedabad: Mapin Publishing, 2011. Print. Ypma, Herbert. India modern: traditional forms and contemporary design. New Delhi: Phaidon Press, 2004. Print. This research paper on Interior Design: Indian Art, Craft and Color was written and submitted by user Colin Taylor to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Writing for accountants - Emphasis

Writing for accountants Writing for accountants Finance is a murky place for many people. Money comes into the bank account and it goes out again. And the process in between is something of a mystery. But even if your clients are financially savvy, it can still be difficult to explain money matters. Accounting has its own language and is often riddled with jargon that even experienced business people can sometimes find difficult to understand. (I know: Im one of them.) Writing financial information in accountingese can waste time and money. If your clients are unclear about what your figures mean, theyll ask for further clarification. A single document could lead to several hours of unnecessary (and frustrating) follow-up phone calls. Thats one reason why the tide is turning in the financial industry. Leading firms such as Deloitte, Ernst Young and Grant Thornton have commissioned specialist writing training programmes. And more accounting firms are following suit, adopting plain English in all their written communications. Another reason is that the Financial Services Authority keeps a watchful eye on adverts for financial products and services that are misleading. So as a finance professional, you have to make sure your writing is not just legal, but effective too. Follow our six steps to clear client communication and you cant go wrong. 1. Put your reader first Many accountants overestimate the knowledge their clients have. Even if you have been working with a client for many years, theres no guarantee they really understand the nuances of finance. Get back to basics by asking yourself the following questions: What is the document about? Who will read it? How much do they already know about the subject? What do they absolutely need to know? How important is the subject to them? How interested are they in the subject? Use the answers as a guideline for the amount of detail that you need to include in your document. 2. Avoid a mind-dump of ideas Whether youre writing an email, contract or report, do plenty of groundwork before putting pen to paper. Brainstorm all your ideas using a mind map and then put your points in order of importance. If youre having trouble getting started, ask yourself the questions: Who? What? Where? When? And Why? Becoming clear in your thinking helps you to create clearly structured documents that are easy to follow. 3. Put technical terms in plain English Financial abbreviations and other technical terms can be useful when communicating with colleagues but they can confuse clients. For example, the term accrual rate may seem simple but it still needs to be accompanied by an explanation of how the interest is built up. Similarly, never assume that your clients will understand terms such as smoothing, arbitration and cap-and-collar rate. You dont need to dumb down your writing, just make sure you provide clear, concise explanations. 4. Avoid verbosity Often, though, its the words in between the jargon that cause the problem. Never add redundant words into your writing. For example, I herein enclose details of your asset classes for the aforesaid investment, as requested sounds complicated, archaic and stilted. A much simpler way of writing it is, I enclose details of your investments, as requested. 5. Opt for verbs instead of nouns Verbs help to give sentences movement and life. So write, We will decide on our next steps on Monday, rather than, A decision will be made on our next steps on Monday. The word decide is more powerful than decision. And the first sentence is also written in the active voice, so it is punchier. 6. Keep sentences short and sweet Aim for your sentences to be a maximum of 20 words. If you make your sentences longer, its likely your readers will have trouble making sense of what you mean. Remember, clear language makes sound business sense. It sends out the message that you have nothing to hide and that your words are as transparent as your financial dealings.

Week #4 Learning Activity Essay Example | Topics and Well Written Essays - 250 words

Week #4 Learning Activity - Essay Example The Lily Ledbetter Act will help abolish pay discrimination because it extends time period for filing claims and expands the application of pay discrimination claims; however, it also has its limitations. The Act reinstates the interpretation of the regulation that a pay discrimination claim accumulates whenever an employee experiences pay discrimination (U.S. Department of Labor, 2014, p.1). The Act overturns the Supreme Court’s decision that stated that people subject to pay discrimination merely have 180 days from the date the employer first chooses to pay them less to file a discrimination claim (U.S. Department of Labor, 2014, p.1). Moreover, the Act allows some courts to interpret "compensation decision or other practice† for broader applications (National Women’s Law Center, 2011). For instance, in Gentry v. Jackson State University, a Mississippi district court ruled that denial of tenure can meet the criteria as a compensation decision or â€Å"other pra ctice,† if it shapes the plaintiffs salary (National Women’s Law Center, 2011). A broad interpretation of the law ensures that pay discrimination does not happen in other indirect forms. On the contrary, narrower interpretations can still lead to pay discrimination, despite the existence of the Act. For instance, some courts do not find â€Å"failure to promote† as part of compensation claims. Promotion directly affects pay discrimination, and yet, some courts may choose to not treat it as important to pay equity. The Lily Ledbetter Act greatly helps in reducing pay discrimination because of broadened filing of claims and interpretations. Nevertheless, it may not be enough to stop employers from applying pay discrimination through other means that the Act does not specifically include. Hence, the Act is only one of the many steps that society must take to ensure the full eradication of pay

Major Controversies on Human Trafficking Research Paper

Major Controversies on Human Trafficking - Research Paper Example According to the research findings, it can, therefore, be said that the IOM (International Organization for Migration) approximated in 2006 that there were about one hundred and ninety one million (191M) immigrants in the globe. These people (immigrants) are often treated by the host countries as outsiders thus impacting on how they are treated. For instance, most of them are denied the rights and protection as citizens of the host country. This is inflamed by their status as outsiders. Immigrants are frequently exposed to various harms and forms of exploitation such as human trafficking and basic human rights violation conceived as a form of modern-day slavery. Trafficking of human is a representation of an extreme way of labor exploitation. Furthermore, it is regarded as one of the negative impacts of globalization. Trafficking supplies people for purposes of street begging, prostitution, marriage, adoption, domestic work, construction, agricultural work and armed conflicts among o thers which form part of exploitative services or labor. Exploiting individuals for labor purposes has generated a lot of profits for those individuals involved in the acts. According to Feingold, the approximate gained benefit is about$32billion yearly. As a result, human trafficking was defined as the worlds’ fastest expanding criminal industry by the United States of America Department of Health and Human Services. In comparison to enterprises that are illegal, trafficking comes second after drug trafficking. Moreover, it is linked to industries dealing with illegal arms due to its capability of generating dollars.

Choose the topic Assignment Example | Topics and Well Written Essays - 250 words

Choose the topic - Assignment Example The video could work for beginners as well as those well versed with the optics of the practice (Yoga for Complete Beginners a 20 Minute Home Yoga Workout!). The guide is clear on the steps that one needs to take into the yoga practice. One needs to find some sense of peace as well as appreciate what the exercise has to offer in the line of health benefits as well as mental serenity. Some of the health benefits associated with the practice include flexibility and muscle strength and tone. The exercise performed during the process go a long way in ensuring that the individual can strengthen their body tissue. That is by learning what it takes and what the body needs (Yoga For Complete Beginners a 20 Minute Home Yoga Workout!). The exercise also helps in respiratory functions since it can improve on one’s respiration. One can increase their body energy, as well as vitality. That makes sure that those partaking in the process can maintain healthy lifestyles, as well as some sense of cognitive stability. Yoga helps people relax and unload their minds as well as engage their bodies in some gainful exercise. The exercise also helps in weight reduction. The video helps people practice yoga in their comfort zones such as at the comfort of their

Economic And Social Impacts Of Lakemba Street Festival Tourism Essay

Economic And Social Impacts Of Lakemba Street Festival Tourism Essay Within the sport and hospitality field, the term event is used to describe a wide range of event categories many of which have quite different characteristics. According to the article à ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦. Such events range from the Olympic Games at the mega-event end of the scale to small regional festivals. Jago and Shaw (1998, p.29). Other good definitions could be used including, (Getz 1991; Jago Shaw 1998; Arcodia Robb 2000). According to Jago and Shaw (1998, p.29), the definition of subcategories of events, including community festivals, and mega events is a onetime infrequently occurring event of limited duration that provides the consumer with a leisure and social opportunity beyond everyday experience. Community events and festivals according to à ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦. Reflect and celebrate the community in which they are staged. This statement is continued by suggesting that street parades and festivals can create a sense of pride and a sense of place or identity. They provide for different levels of participation which helps bring people together. According to à ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦. Events and festivals can boost the local economy, by attracting visitors and showing them that the area is a great place to live, work and invest. Managing a community event or festival is complex and could be very overwhelming. Nevertheless when profitable, an event can be extremely enjoyable, rewarding and pleasurable. Introduction With a crowd of 30,000 people the Lakemba street festival held on Saturday 7th August 2010, celebrates the local multicultural community coming together. The Lakemba City Council strongly believes that staging street parades, festivals and events are an important part within Lakemba, as they help unite the community and the local neighborhood in celebration and festivity. According to à ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦.. Street festivals offer the population with a sense of belonging to their local community and are also seen as an effective promotional tool for the many groups and organizations that operate within the municipality. Indicated on the websiteà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦. The festival included a variety of foods including food stalls offering a range of cuisines and treats from different countries including Malaysia, Fiji, India, Greece, Turkey, Lebanon, and the Cook Islands. This statement is continued by sugges ting that the event embraced the theme World on your Plate' suggesting the celebration of a multicultural community. Staging events and festivals also assist by supplying the opportunity for people to express and convey their cultural prosperity and diversity of the community, as well as some unique features including the areas environment factors and heritage. The vision of the Lakemba City Councils with the assistance of hosting events and festivals in the local area are established with the community goal to: Support and encourage community belonging, and to Support the contribution and participation in leisure, by distinguishing and understanding the benefits that participation in local festivals brings to the community and the individual welfare. Resources There is a great expectation that staging events provide a high visitor spending that will contribute extensively to the local economy. Stated in à ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦. The anticipation of tourists and increased expenditure in the destination area is a common feature of any special event (Murphy and Carmichael, 1991). However this approach can be impractical unless the area has a mixture of entertaining factors that assist in attracting people which benefit the economy growth and development. With Lakemba providing a clean environment, sufficient services and infrastructure, and a wide range of events and attractions including Justice Dance Crew, Politician à ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦.. and many more singing and dancing acts, appeal to different people from different places to the area. According to à ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦. Local groups recognize that the econom ic value of events needs to be recorded in order to make effective decisions (Yoshioka, Virden and Knopf, 1991). Costs Festivals and Special events can create extensive economic costs, which are usually not thought of or might be missed during the excitement of the event. According to à ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦.. These can include direct, indirect and opportunity costs (Crompton, 1995). This statement is continued by stating that the direct costs associated with staging a local event are similar in nature to mega events only in smaller size. These include, police responsibility, managing traffic, medical aid, security, garbage removal, and other costs. Indirect costs might be difficult to record but include, personal or property damage connected to drug or alcohol use at the event, social conflict, congestion, disruption to lifestyle of local people and vandalism. Benefits According to à ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦. The direct and indirect benefits of a local festival event are similar to a mega event only smaller in magnitude. Staging street parades and festivals are known to increase employment, income, production, investment, additional services, infrastructure, innovations and improvements to the area. According to à ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦. Intangible benefits such as growth in community strength and co-operation can result from the host community which is involved in event planning and production. This statement is continued by identifying that the event also has the ability to enhance the values of the local people as well as providing economic stimulus (Getz, 1991). Activities such as having help from volunteers in planning, organizing, marketing and production can provide important relationships which help create and attract donations to the develop ment of the local community (Williams, Dossa and Tompkins, 1995). The Lakemba street festival helped create an abundance of community assistance and generosity through the support of volunteers and entertainment acts that performed. Staging local events and festivals must generally influence and affect the host community with a positive impression while providing economic motivation and productivity. Hall (1992) suggests that the impact of volunteer labor is a good example of added economic value which provides additional benefits to a local event. Identified in à ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦. Williams, Hainsworth and Dossa, (1995) also explains the significance of having volunteer work to the event by providing free labor in areas such as hosting visitors, maintaining services, event management, and ensuring safety and security. Due to the fact that volunteer work is mostly offered from leisure time, it is understood that in turn this would provides minimal opportunity costs making the community benefits as a whole. Economic Impacts According to à ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦ Richie (1984) he notes that using two major sources to constantly and frequently provides an extensive demonstrable data base for economic effect estimates. These major data sources include direct and indirect procedures. Gaining information from people at the event directly can enable researchers to gain information about economic impacts. Indirect data can be gained from organizations that either participated or were affected by the event (Uysal and Gitelson, 1994). In order to acquire suitable, consistent and reliable data, using both direct and indirect measures is necessary. According to Burns and Mules (1986), the geographical frame of reference of an event is an important factor to consider when assessing costs and benefits. They suggest that people attending the event that spend money is indicated as an important aspect of funds from outside the area. With events that are staged in smaller events, there is more ability for money attached to imported goods and services at events. In the case of the Lakemba street parade the indirect measures of spending is difficult to estimate. According to à ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦.. Funds paid to businesses outside the region are expected to be substantial due to the nature of purchased goods. Most small regions including Lakemba do rely greatly on goods and services imported from larger cities and shopping centers. Social Impacts Other important factors that impact on street or festival events include social impacts. Some examples include the strengthening of already established services and convenience stores, attracting new and different people to the area (Getz 1991). According to à ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦. (Onyx Bullen 2000) issues such as safety, trust and a sense of personal efficacy have importance in the study of social impacts place on festivals and community events. Delameres (1997) states that to the success of the event, some social factors that affect events and festivals include the friendliness, safety, acceptance and creativity of the community. According to à ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦ social impacts are defind as factors that have an impact on the quality of life for local community. This indicates that economic effects of the event including employment opportunities and environmental impacts including litter are likely to influence the general view of the local people. In conjuction with this statement Ritchie (1984), and later Hall (1989, 1992) identified six elements that have the ability to impact on an event. These include economic, tourism/commercial, physical, socio-cultural, psychological, and political factors. Some examples are shown in the table below. CONCLUSION Many local, community events are unique in their design, format and operation system relying on the local community. The potential for people attending to spend money can be inadequate and restricted. The Lakemba street festival was the 11th held this year. The festival was located at the main street of Lakemba where people where able to participate in and enjoy fun activities, dance and food. The event is run by Canterbury Council, which it celebrates respect, unity and peace.

Symbolism in “The Story of an Hour” Essay -- Literary Analysis, Kate C

The symbols and imagery used by Kate Chopin's in â€Å"The Story of an Hour† give the reader a sense of Mrs. Mallard’s new life appearing before her through her view of an â€Å"open window† (para. 4). Louise Mallard experiences what most individuals long for throughout their lives; freedom and happiness. By spending an hour in a â€Å"comfortable, roomy armchair† (para.4) in front of an open window, she undergoes a transformation that makes her understand the importance of her freedom. The author's use of Spring time imagery also creates a sense of renewal that captures the author's idea that Mrs. Mallard was set free after the news of her husband's death. Right from the moment Louise Mallard hears of her husband's death, Kate Chopin dives into a her vivid use of imagery. â€Å"When the storm of grief has spent itself† introduces a weather oriented theme (para.3). This imagery depicts a violent and dark setting that denotes death and grief. Her reaction to her husband's death ideally what society would expect. Her acute reaction instantly shows that she is an emotional, demonstrative woman. Even tho...

Red Bull Case Analysis

Red Bull Case Analysis Purpose: to provide the chain of strategies Red Bull used to develop their brand equity and global market dominance in the energy beverage industry. Target Market: Red Bull does not target to a specific demographic or psychographic. Its strategy is to reach to a relatively broad consumer base. The target is anyone who need energy boost to combat their mental and/or physical fatigue. Red Bull knows their consumer base mostly involves students, drivers, clubbers, business professionals and athletes. Marketing Mix:Product: Red Bull offers a premium energy drink supplement that provides essential ingredients to rejuvenate the mind and body. Red Bull consists of energy-enhancing ingredients: caffeine, taurine, and glucuronolactone packed in a 250 millilitre can. Price: Red Bull prices one 250 millilitre can at a premium price between $1. 99 and $3. 00 which makes it significantly more expensive than traditional soft drinks. Their pricing strategy is to charge at lea st 10 % greater than the most expensive competitor reinforce their position.Promotion: Red Bull relies on one of the most effective forms of marketing, â€Å"word-of-mouth†. Along with the word-of-mouth strategy they also do event sponsorships, sampling programs, point-of-purchase marketing, athletic endorsements, and electronic media buys. Red Bull Mystic: When the product first lunch Red Bull created a buzz by putting empty cans in bars and night club to make the consumers believe that it was a popular product. As a result the consumers started talking about and want to try it out of curiosity.Event Sponsorships: Event sponsorships greatly increase the recognition of the brand. Red Bull currently has ninety individual events that have been created from the ground up. Most of the events are non-mainstream sports events that are typically extreme sports. Red Bull invests in doing their own events because they control everything and strive to make the event very unique, so the y can get into the media. Athlete Endorsements: The athletes Red Bull endorses are carefully select for their individual qualities that fit with the brands personality.Red Bull would simply make the drink available to the athletes during their competition where they would sample it and then potentially become frequent users. When a particular athlete that fit with the brand would become one of their frequent users, Red Bull would then make a sponsorship deal with that athlete. Sampling: Sampling is the most essential aspect of Red Bull’s marketing efforts. Red Bull offered samples specifically to consumers at music concerts, sport events, highway rest areas, and higher education campuses.Red Bull assembles a team of college students to go out and encourage other to sample the drink, conduct research on drinking trends, implement on-campus promotions, collect customer feedback and educate the consumers about the product. Point-of-Purchase: Red Bull has its own miniature glass refrigerator with the brand logo on it. Red Bull also made sure that the refrigerator was place in a prominent location in the environment. Unfortunately some places do not allow Red Bull to use their own miniature refrigerator, in this case Red Bull in the existing store refrigerator.Traditional Advertisement: Red Bull uses television ads, print, and radio advertisements. The television ads are a short animated commercial that clearly communicates the product benefits through intelligent dialogue and scenarios. The message in the commercials is â€Å"Red Bull gives you wings† and this message correlates directly to the brands positions. The commercials fitted well with the global market and reached a wide target audience because of the usages of well-known animated characters and simple universal concepts. Place: Red Bull is sold in the global market, but there are a few countries hat prohibit the sale of Red Bull because of specific ingredients and incidence in which Red Bu ll may have causes health complications. Those countries are France, Norway, and Denmark. In the countries that do allow the sale of Red Bull, it can be found in bars, nightclubs, convenience stores, school campuses, gas stations, and other places where the company believes their target will need an energy boost. Brand Strategy: The brand strives to continue to be the leader in energy drinks and upheld brand position and appeal.It is ideal to the company to keep the buzz of Red Bull prevalent in the mind of the consumers as well as innovate and retain current users. Brand Position: Red Bull is positioned as a premium energy-boosting beverage that revitalizes the body and mind. Points of Parity: In the saturated market of energy drinks they all claim to boost energy and performance. The ingredients in the majority of the drinks are similar containing b-vitamins and significant amounts of caffeine. Similar brands are: Lucozade, Monster, Rockstar, and Full ThrottlePoints of Differences : Red Bull technically exploited the energy boosting drink market. There large focus on word-of-mouth and large network of unique sponsored events keeps their brand fresh in the consumers mind. The are considered a premium drink with premium benefits because of the pricing and packaging appeal. Unlike their closest competitor the can focus exclusively on the Red Bull brand and continue to market towards local target markets instead of marketing to the masses as a whole. Core Brand Associations: Red Bull is associated with their extreme sports and athletic endorsement.The events are unique and gather big media attention due to the uniqueness and hype. When a spectator is watching a Red Bull event they can expect to see something exciting because of previous Red Bull phenomenon. Red Bull has its own soccer team, Formula One Racing team and NASCAR team. If the sport is not a typical mainstream sport, Red Bull logo will probably be found at the sporting event. Other associations are: * Music Concerts * Festivals * Nightclubs * Alcoholic Beverages Brand ElementsLogo and Slogan: The logo is two red bulls facing toward each other as if they are going to collide in front of a yellow sun. The logo appears to be oriental theme and its significance probably is from the Thai energy drink, â€Å"Krating Daeng† that inspired Dietrich Mateschitz. The slogan is â€Å"Red Bull give you Wiiings†. Packaging: Red Bull uses a silver and blue 250 millilitre can with the Red Bull logo. Under the logo are the words â€Å"Energy Drink† and the phrase â€Å"Revitalizes body and mind† both, which effectively communicate the beneficial properties of the drink to the consumer.The silver and blue pattern on the can is really effective in the brands salience and the cans are mostly sold in singles, but are offered in convenient packs priced the same amount as if each can is sold separately. Brand Mantra: Revitalize body and mind Four Steps of Brand Building Brand Salience: The aluminium and blue can pair with the logo â€Å"two red bull and sun† is highly associate with the brand. Brand Performance: Red Bull small premium can is thought of as being very effective and provides an energy boost for anyone who needs revitalization.Brand Judgement: Viewed a being performance enhancing fuel and cool. This is mainly due to brand association with extreme sports and events. Red Bull is judged one of the strongest because it comes in a one 250-millilitre can Brand Feelings: Extreme, potent, excitement, revitalizing, cool, extravagant, premium Brand Resonance: Red Bull has high brand loyalty in the global market place. Consumers have high attachment and need for the product. The communities of extreme performers and extreme sports athletes, college students, and partiers have high loyalty.Red Bull has high engagement with consumers, often offering deals and promotions for their events and regularly will visit a college campus or event to handou t free Red Bull. It is even a popular alcohol mixer. Distribution: To ensure the quality and consistency of the point of purchase display, Red Bull employs their own delivery drivers to delivery the beverage and restocks the refrigerators. The product can be found at most convenience stores, trendy locations, and nightclubs. Brand Image: Health concerns have been an issue for Red Bull since its inception.There was one incident in particular with, Ross Cooney, a basketball player from Ireland drunk four cans of Red Bull before playing a game and died of Sudden Arrhythmia Death Syndrome. There was never a firm conclusion that his cause of death was because of the four cans of Red Bull, but recently a consumer did die because of drinking too many Monster energy drinks. Monster is Red Bull’s leading competitor and this incident can negatively affect Red Bull even though it was a competitor’s product that cause. The negative results that could affect Red Bull from Monsters case are: * Consumers might become wary of energy drink Implementation of stiffer food regulations in the US market and global markets * Brand equity could be compromised due to consumers perception * Make formula less potent * Change packaging and include a warning for excessive drinking * The positive effects from Monsters incident are: * Red Bull may gain the market share Monster could possibly lose * Consumers may trust Red Bull more since it has never been linked to the actual cause of death. * Increase in their brand equity Recommendations/Conclusion: I recommend that Red Bull should continue to innovate and expand.The all-natural and organic industry is increasing and people are looking for energy products that are natural. There are a few energy beverage companies that are in that market already and Red Bull could enter it with no problem due to their brand equity. With that said, I recommend a few brand extensions. Other companies have different types such as a coffee versi on or a weaker version. The different brand extensions would satisfy needs in other submarkets that exist Red Bull just has to make sure they do not confuse the consumers and target the products strategically.Red Bull has already began releasing and testing a small variety of flavours and I believe this is a good idea because I know from reviews and first hand experience that some people do not like the smell or flavour of the original beverage. I believe Red Bull’s advertising does a good job appealing to all the consumers’ lifestyle stages and appeals to the broad target. I believe Red Bull is doing a good job innovating their event marketing upping the ante every time. For example the Red Bull near space jump.

History of Celtic Christianity

History of Celtic Christianity Throughout history, there have been periods characterized by renewal and spiritual hunger. At times, people have tried to further understand their spiritual life by reverting to the origins of their faith. As the second millennium neared its end and at the beginning of the third one, organized religions of the world were unable to establish the connection they had been looking for. In the present times, people have been exploring the Celtic tradition in a bid to be in touch with what they have regarded as the Sacred Divine.Advertising We will write a custom article sample on History of Celtic Christianity specifically for you for only $16.05 $11/page Learn More For years, a collection of many books has been written in an attempt to fully understand the pre-Christian Celtic culture and history. Anthropology and archeology have gradually started to provide some useful information concerning the Celts. However, there have been many challenges presenting themsel ves when trying to understand this history and culture. One of the challenges that can be pointed out is that the process of interpreting the available literary and archeological materials can only be achieved through thorough comparisons which take a lot of time to complete. For instance, the earliest existing sources are derived from a period when the earlier practices and beliefs had been replaced by Christianity. The challenge is that scholars who try to explain the history and culture of the Celts today must document things that were stated as facts and the ones that were not stated. Many people today might think that Celts were one race but this was not the case since they were a group of societies characterized by diversity. They were different tribes living in different locations but who shared value systems and beliefs. In addition, they had common cultural roots and linguistic affiliations. The term Celtic is used to refer to ‘of or related to indo-European languages Celtic group.’ For a long period of time the term was used to make reference to everything pertaining to individuals believed to have lived in regions where Celtic languages were spoken. A hypothetical common Celtic from indo-European came into place by 1000 BC. The different tribes speaking this language became the group of people dominating Central and Western Europe by 6th century BC as it known by the Romans and the Greeks. After some years, but before the end of the pre-historic period, the language split into two. Today, there are different sources that document the history and culture of the Celtic people and which can be used to gain further understanding of the group. For instance, archeological findings reveal that the Celts were creative and skilled artisans. They produced complicated metal workings in bronze, silver and gold which exhibited their unique skills and creativity.Advertising Looking for article on religion theology? Let's see if we can help y ou! Get your first paper with 15% OFF Learn More From archeology, it is understood that the Celts also produced beautiful and useful pottery alongside wood-workings and textile. Another source of information that gives insight about the Celts is written legends and myths. These narrate different aspects of the lives of the Celts. For instance, through myths and legends, their belief systems are understood. Apart from archeological and legendary sources, there are other written sources of information available to scholars that provide some insights on the culture and history of the Celts. There are documentary texts that explain concepts like language since language has no physical manifestation. These written sources assist in reconstructing the history of the Celts. Linguistics in the sense of Celtic names also provides philologists with insightful information on where to place the language of the Celts in relation to other world languages.

voucher system essays

voucher system essays The voucher system, first introduced by Milton Friedman in 1960, is an example of capitalistic idealism: the state has a responsibility to provide solid education, it philosophizes, but not to monopolize the institution. The system suggests an end to public schooling with no deduction in tax dollars for educational purposes; instead, the cost of an average students education will be calculated and a voucher redeemable for private schooling in that amount provided for the parents of school age children. This system, however justifiable to some, would be a counterproductive amendment to one of Americas oldest and most prided institutions: an amendment that would serve only to enable mulit based segregation and would disable our children to be effective citizens. If the voucher system passed legislation, all current public schools would presumably break into smaller private schools or would privatize as they are. These smaller schools would specialize in subject/career areas, such as architectural schools, chemistry schools, accounting schools, etc. While all traditional academic classes would be covered, the classes would present them with a focus on how they relate to the subject of the school. Many people in favor of the voucher system argue that in this way, students and parents are more determinant of their own curriculum, and with more power over individual education, student motivation for success in school would skyrocket. However, this is not necessarily the case. A good public school offers a variety of classes that pertain to individual interests, offering plenty of options to students. Motivational success is achieved through a supportive network of parents, teachers and friends not through selective, unsupportive schoolin g. Accepting the voucher system would be to accept school and job segregation. Because private sc ...

Zinc and alcohol metabolism Term Paper Example | Topics and Well Written Essays - 1250 words

Zinc and alcohol metabolism - Term Paper Example The ileum absorbs nearly 3-4 grams of zinc per day and thus the recommended allowances, daily range from 5mg in infants to between 16 and 19 mg per day for lactating women. In addition, it is stored and used in two distinct pools: the fixed pool that is usually bound to metalloproteins, which constitutes 80-90% of body zinc. The second is the labile pool which constitutes loosely binding or free zinc, which is available for exchange by organelles and cells. This kind of pool is susceptible to depletion, especially during dietary zinc deficiency. Free zinc may be toxic to enzymes and proteins and thus the labile pool is largely bound to proteins that carry zinc. Moreover, zinc movement across organelle membranes and plasma is regulated tightly by zinc transporters. Zinc has a vast majority of functions and relates to alcohol intake through its biochemical role in metabolism of alcohol. Zinc is important for cell division and growth. It is crucial, especially during pregnancy for the developing fetus because cells are dividing rapidly. Zinc helps in avoiding pre-term delivery and congenital abnormalities. Zinc is useful in activating growth-weight, height and bone development in children, infants and teenagers. Moreover, zinc plays a role in fertility. In females, it can help in the treatment of menstrual problems and alleviation of pre-menstrual syndrome associated symptoms..In males, it offers protection from infection and enlargement of the prostate gland. It also maintains mobility, sperm count and levels of testosterone at normal (Kang et al, 2008). As a component of most enzymes, it participates in synthesis as well as degradation of lipids, nucleic acids, proteins, carbohydrates and the metabolism of several other micronutrients. Zinc aids in the stabilization of the molecular structure of membranes and cellular components, and in this way contribute to cell and organ maintenance. In addition, zinc is essential in transcription of the

Hospitality Management Industries Essay Example | Topics and Well Written Essays - 500 words - 2

Hospitality Management Industries - Essay Example In order to be relevant in the market in the coming decade resorts must give a comprehensive accommodation at reasonable prices suited for all their clients since pricing is a crucial variable in this market due to the cut throat competition (Fevzi and Levent 102). In addition, diverse cuisine ranging from Chinese, African, Japanese and western is a necessity for resort owners to satisfy their customers taste buds. These consumers love to do their business with pleasure and developers must find peaceful and discrete sites away from the noise and crowds that will offer the visitors with unrivaled ambiance (Fevzi and Levent 106). The resorts must excel in the delivery of quality for its clients endowed with well-trained staff who are welcoming and caring thus making the resort a place to fall in love with. Unlike any other destination in the world, resorts must be the essence of diversity, distinctive and final action venue in the coming decade. Fevzi and Levent (88) points that resorts must work to integrate their services thus ensuring maximization of their sales thus earn profits. Commendably, the future prospect of the resorts will be realized in large part by the capacity to foresee and take advantage of change. It is empirical to identify what will be required to survive in the competitive market and developers must invest in meeting customers needs and desires . The successful corporation of the year 2000 surveyed 600 senior resort executives around the globe with the intention to point out what will make a successful business in the next century. The results showed resorts must use and develop a management bank to tackle the diversity of the market place and employ it. In conclusion, to effectively and efficiently integrate expectations in future, developers must empower their staff and involve them in day-to-day operations of the business to make sure success.Information technology has become